4 April 2019
FOR IMMEDIATE RELEASE
Mogul Partners with Avant to Uncover the Next Generation of Players
Mogul, Australia’s first ASX-listed esports business, has expanded its partnerships yet again, this time in search of the next generation of Avant gamers.
Off the back of new partnerships with Legacy Esports and event organisation Melbourne Melee, Mogul has strengthened its partner incentivisation program with one of Australia’s leading esports organisation, Avant, sponsored by AMD Ryzen and Nighthawk Pro Gaming.
In the first of many collaborations, Mogul and Avant have teamed up to run a joint feeder series on Mogul for the popular game Apex Legends. In the coming weeks, the gaming public can compete to be uncovered by Avant with guaranteed contracts on the line for the victors.
Avant, with over 28,000 followers on social media, operates as their own esports eco-system, investing in, developing and nurturing professional gaming teams and personalities across multiple esports titles.
The mutually beneficial partnership between Mogul and Avant aligns the interest of both parties to maximise participant numbers and community opportunities, encouraging Avant to continue to refer players to the tournament platform. This partnership will also benefit the esports community too as they can compete for not only cash prizes but the chance to play for Avant themselves.
Mogul and Avant not only look forward to running continual partnered initiatives but discovering the next generation of esports professionals together.
Mogul Cheif Strategy and Commercial Officer, Jamie Skella, said:
"Renowned not only for their performance as a team, but also their acclaimed content and continual pursuit of innovation in this space, I'm excited to be adding Avant and their valued sponsors to our growing list of strategic partners. We have some great initiatives planned for the region together, as Mogul ready ourselves for the application of this model to key markets around the world, before opening up our partnership program and its mutual commercial benefit to the masses."
Avant Cheif Executive Officer, Wesley Collier, said:
"The Mogul platform allows us to connect with our fans in a way we that haven't been able to before. We are really excited to be working with Mogul and running fortnightly competitions on the platform for our current and future fan base with our first competition, The Maxibon Apex Legends Trials!"
Follow Mogul on Facebook, Twitter and LinkedIn for the latest updates on the Avant partnership.
Mogul is an ASX listed (ASX: ESH) esports media and software business, with an initial focus on Australia and Southeast Asia. At its core is Mogul – the world’s best tournament and matchmaking platform with full automation for major esports titles, globally available payment gateways, and automated prize distributions.
Esports is one of the fastest growing industries in the world. According to Newzoo, it’s estimated that in 2018 there were 2.3 billion gamers across all platforms globally, and the global games market was estimated to be worth over US$137.9 billion.
About the Mogul Tournament Platform Technology
Mogul is proud to be the world’s best online esports tournament platform offering not only full tournament automation but also state of the art esports empowering social features. Given strong game-publisher relationships, Mogul is already deeply integrated with the leading global esports titles, and is the only platform that allows completely automated tournament play and results across multiple games. The top-class technology stack enables esports fans to compete and organise tournaments with ease. Esports enthusiasts can also follow streamers and elite esports results from around the globe. The platform deeply integrates with game title APIs (application programming interface) and rich features to provide gamers with the best user experience possible, including:
- Automated gameplay experience
- Multiple tournament modes
- Friendly esports communities
- Lifetime player statistics
- Achievements, ranks and rewards
- Match reminder notifications
- Easy tournament administrative access
- Automated prize pool payouts.
Mogul can also provide semi-automated brackets for any game including mobile (e.g. Vainglory) and console (e.g. NBA 2k) titles for strategic partners and brands.
Established in 2013, Avant is one of Australia's and New Zealand’s leading esports organisations. Avant invests, develops, and nurtures professional gaming teams and personalities across multiple esports titles. With the rapid global expansion of esports, Avant have set strategic goals and continue to build strong partnerships alongside our partners Bastion Collective which support substantial growth and put Avant at the forefront of esports in Australia and New Zealand.
With over 28,000 followers on social media, Avant keeps fans up to date with the latest news on games and events, as well as the progress and stories of the professional players. Avant creates unique and engaging digital content unlike any other esports organisation in our region – creating meaningful engagement with our fans and telling the unique stories of our players through their triumphs, struggles and daily lives in esports.