Mogul and Alliance Unveil Membership Offering

    Mogul and Alliance launch industry-first membership offering.

    Press Release
    27 May 2019

    Mogul and Alliance Set to Unveil Industry-First Membership Offering

    Mogul has announced they will join forces with one of Europe’s most recognisable esports brands, Alliance, to support upcoming esports stars in Europe.

    The landmark partnership will see Alliance establish their own annual season-format tournament series and membership offer on Mogul’s market-leading platform to support grassroots to semi-pro esports players.

    While more details of the tournament and membership will be unveiled in the coming weeks, Alliance members can expect priority access into this tournament series with reserves seats ahead of public access, swag from both Mogul and Alliance, large prize pools every season, and could win the opportunity to train with the team as a part of their bootcamp at Alliance HQ in Sweden – all expenses paid. The memberships and tournaments will be open to esports players of all levels who can play in a nurturing environment and even kickstart earning an income on their path to professional esports.

    Jamie Skella, Mogul’s Chief Strategy and Commercial Officer, looks forward to collaborating with a team admired around the world. “Alliance is an esports powerhouse with a large fan-base around the world. Backing them with Mogul’s world-class technology and globally distributed tournament staff allows Alliance to bridge the gap between them and their fans through active participation, not just passive consumption. This cooperative is desired to support the next generation of player aspiring to go pro, and for everyone else, rewarding them with team gear, international travel, rubbing shoulders with some of the world’s best players, and more.”

    Jonathan ‘Loda’ Berg, Alliance’s Chief Executive Officer, says the team are excited as this will be the first time an esports team will be able to run a tournament series under their own brand with over US$50,000 in cash and prizes on the line.

    “Alliance is proud to be one of the most prominent esports teams in Europe, with top competitive teams in multiple game titles. Alliance and Mogul have an aligned commitment to support our fans, grassroots talent, and the global esports industry. Our membership offer will allow us to continue to create a lasting esports legacy while supporting tomorrow’s best players and all of the fans who have supported us on our journey.”

    Details of the Alliance tournaments and membership on Mogul will be announced in the coming weeks.

    Follow Mogul on Facebook and Twitter and Alliance on Facebook and Twitter for the latest updates on the Alliance tournaments and memberships.


    About Mogul  

    Mogul is an ASX listed (ASX: ESH) esports media and software business, with an initial focus on Australia, Asia and Latin America. At its core is Mogul – the world’s best tournament and matchmaking platform with full automation for major esports titles.

    Esports is one of the fastest growing industries in the world. According to Newzoo, it’s estimated that in 2018 there were 2.3 billion gamers across all platforms globally, and the global games market was estimated to be worth over US$137.9 billion.

    About the Mogul Tournament Platform Technology

    Mogul is proud to be the world’s best online esports tournament platform offering not only full tournament automation but also state of the art esports empowering social features. Given strong game-publisher relationships, Mogul is already deeply integrated with the leading global esports titles, and is the only platform that allows completely automated tournament play and results across multiple games.  

    The top-class technology stack enables esports fans to compete and organise tournaments with ease. Esports enthusiasts can also follow streamers and elite esports results from around the globe. The platform deeply integrates with game title APIs (application programming interface) and rich features to provide gamers with the best user experience possible, including:

    • Automated gameplay experience
    • Multiple tournament modes
    • Friendly esports communities
    • Lifetime player statistics
    • Achievements, ranks and rewards
    • Match reminder notifications
    • Easy tournament administrative access.

    Mogul can also provide semi-automated brackets for any game including mobile (e.g. Vainglory) and console (e.g. NBA 2k) titles for strategic partners and brands.

    About Alliance

    Alliance is a world-renowned esports organisation fielding competitive players across some of the most popular video games in the world. Shortly after Alliance’s inception, their Dota 2 team, headed by Jonathan ‘Loda’ Berg, catapulted to the top of the scene with an innovative playstyle and went on to claim the Aegis of Champions when they won The International 2013.

    Over the years, Alliance has become one of the most recognisable brands in esports, with acclaimed players such as Adam ‘Armada’ Lindgren leading Smash and a Dota 2 legacy that has created countless memories for fans and players alike.

    Alliance’s mission is to create a lasting legacy that supports esports experiences across the globe. In working toward that goal, they’re determined to be a responsible organisation driven by their core values of dedication, teamwork, and community.

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